Logos are everywhere. Because of this, only a few can rise among the noise — and often it’s the more unique logos that are most memorable. Sometimes to be unique, you’ve also got to be weird. In this post, we showcase twenty lovably strange logos that work.
Society 27
The Society 27 logo by Pavel Pavlov makes use of the fantastic ambigram effect, which ensures the logo display exactly the same when viewed in an upside down position. The abstract use of the quotation marks and number seven cleverly make up the complete 27.
I Love NY
The simple yet highly recognisable mark of the I Love New York has been used to promote tourism in New York for years. Known as a Rebus logo, it displays a large red heart graphic to symbolise the word love, while representing the word New York with the two initials N and Y.
Museum of London
The new Museum of London logo first appears to be a collation of current logo design trends, but with deeper inspection and research the underlying meaning of the logo is discovered. The organic shapes that make up the logo represent the history of London, showing its growth over time expanding geographically.
Cattleyard
Another logo that links well to its name and subject is that of Cattleyard Promotions. Being a music related business the logo uses various graphics of instruments but combines them to form the overall shape of a cow, bringing together these two inspirations into a unique mark.
CafeClick
The CafeClick logo uses an accepted icon of the internet, the mouse cursor and brings it together with a mug of coffee by replacing the steam. This cleverly links these two elements making a brilliant logo for an internet café.
Modern Nerd
The Modern Nerd logo makes fine use of negative space to fool the eye into seeing the overall image of a figure, using just the symbolic shapes of hair, glasses and tie it links in well to the stereotypical geek/nerd image.
Time Watch
The Time Watch logo brings in elements from daily life to enhance the meaning of the logo. The colon is commonly used on digital clocks and watches, in the logo it is cunningly used to replace the letter I giving a great looking and representative mark.
Seven and Six
The geometric layout of the Seven and Six logo creates a groovy looking mark that also acts as the graphical alternative of the brand name. Using the numeric figures and the ampersand reinforce the complete worded variations.
Zip
The three letters of the Zip logo are blended together to form an almost solid shape. The centre graphic which represents the real life object also holds together the logo by breaking up the block allowing the letter I to be seen as well as allowing the Z and P to become legible.
Bison
The Bison logo by Seamus Leonard is an excellent example of how letters of a word can be distorted to create a completely different shape to reinforce its meaning while maintaining readability.
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